Publié par Emilie on 2012-05-07 07:14:10
The business world is changing fast. It is not news that the internet is considered 'the last frontier' of business opportunity. Understanding how and why women use the internet with greater frequency can help you find the women who want to start their own home based business with pinpoint precision.
Indicators about consumer comfort with internet shopping reveal that of 96% of women who shop online. Of those, at least one made a purchase last year.
A whopping 57% indicated they do both research and shopping online. For those that didn't purchase online, 37% noted that they saved time by doing their research online before going to their targeted brick and mortar location. (Source: Consumer Reports National Research Center for Shopmart, telephone survey, 2/2010).
The survey was further revealing. Women spend an average of 1.2 hours doing online shopping. For non-grocery shopping time, 52% said they spend their time online. A majority shopped online during non-traditional business hours between 5 p.m. and midnight.
Why do women, increasingly so, shop online? The main reasons are:
• Saving Time
• Bigger Selection
• Product and Service Research
• "Jane Doe" anonymity
• Price Research
What do these statistics reveal for women operating home businesses?
Since the preaching is 'target who you know,' it is obvious that women are out there in internet-land and becoming, if not already, a source to be reckoned with and considered in developing a business plan.
Women are a ready target.
Women are multi-tasking at an unheard of capacity. Time can worth be more than money. If you can offer women what they need quickly and easily, your business has a competitive edge.
Most women do not have the time or inclination to dig too hard to find what they are looking for. Your business needs high visibility and quick relief to their problem or challenge.
You must convince the woman looking to start her own home based business that the time input is worth her efforts. Showing her by example and maintaining her interest will speak volumes.
Building a personal connection will do even more.
Show an intelligent women how to earn money from home successfully and she will readily duplicate the lessons learned if she has the desire to truly build her business.
If the instructional process is efficient and to-the-point, the bond will be created and sealed. Waste a potential recruit's time and she is outta there!
If you take the time to understand why and how women use the internet, you can target future women home business entrepreneurs precisely. These targets are the gems who will partner with you, an involved mentor, to build their internet business successfully!
2012-05-07 07:14:10
